Pivot Firebird Ads
The All-New Firebird
Our ad campaign for Pivot's new Firebird is as bold as the ride itself. Featuring over-the-top testimonials from “real” riders — like “This bike eats rock gardens for breakfast and asks for seconds” — the campaign dials up the attitude to match the rowdy spirit of its audience. With punchy, rebellious copy and a clean, simple layout, the ads don’t just sell a bike — they invite riders to push their limits and redefine what’s possible on two wheels.
Services
Campaign Concept
Design
Copywriting
Strategy
The strategy behind this campaign is to engage the core enduro audience by speaking their language—bold, irreverent, and adrenaline-fueled. By using humorous, exaggerated testimonials from fake but relatable “customers,” the campaign taps into the self-identifying thrill-seeker mentality of Pivot’s riders.
Development
This campaign was designed exclusively for social media and needed to be built from existing assets in Pivot’s library. We went with vertical 4x5 static image ads, which gave us more real estate for copy-on-creative that would be legible across devices. The results were highly visible, entertaining “testimonials” that grabbed attention and inspired positive product and brand affinity.