Teeing Off with Nike Golf
One challenge a company like Nike faces is maintaining its brand integrity and sharpness across the wide variety of retail environments that feature its products and advertisements. We were tasked with managing Nike Golf’s presence across all B2B ad channels and digital retail environments. Striking the right chord with an online customer in this sense is a challenge, but one we were excited to confront.
Retail Digital Advertising
Website Design & Development
Online Brand Management
Nike knows how to leverage online advertising to gain share of voice. While most brands focus primarily on the media to develop awareness, Nike understands the importance of impressions in the online retail environment, appearing directly where customers are shopping. Image is still key, but strong banner ad creative isn’t just about following a brief and specs. It’s critical to take a step back and truly think about the context of the impression and identify our opportunity. This allows us to meet the customer where we already know they are, right before the point of purchase.
As creatives, we crave strong visual assets. And when only the best creative in the industry is acceptable by one of the world’s most powerful brands, an assets-first mentality rules the fairway. Nike set us up for success with an arsenal of razor-sharp athlete and product photos to work with. Consequently, when we delivered our ads to retailers, what we created simply worked.