Blog
Ideas & Insights
Marketing through the Fog: Why Your Brand Can’t Go Quiet During Tariff Turbulence
During tariff-driven uncertainty, pulling back on marketing is tempting — but staying visible, empathetic, and strategic is what builds lasting trust.
- Strategy
- Marketing
AI and the Creative Velvet Rope
AI is lowering the barrier to creativity, giving those who’ve long felt intimidated a place to start and a voice to explore — no talent scout required. While some seasoned artists eye it with skepticism, it’s time we open the creative circle and let curiosity (and maybe a robot or two) pull up a chair.
- Creativity
- Technology
The Power of Curiosity: Fuel for Creativity
Learn how curiosity fuels creativity by encouraging exploration, deep thinking, and a willingness to embrace the unknown.
- Creativity
One Year of Devise: How We Got Here
Go behind the scenes of our rebranding process to learn how we chose our new name — and see the ones that didn’t make the cut.
- The Work
- BTS
Writing for the Web: Title Tags and Meta Descriptions
Writing for the web comes with baggage. Luckily, it’s not that heavy.
- Research
- Strategy
- The Work
Just Do It? Brand Anthems Are Harder Than You Think
This simple phrase, usually just a few words, is perhaps the most challenging aspect of branding.
- The Work
- Research
- BTS
Why Curiosity Is Good Business
By looking outward and inward with an inquisitive eye, brands will better understand their audiences and adapt to change.
- Culture
- Strategy
Save Your Google Analytics Data Before It’s Too Late
Google is cleaning house and deleting all historical data from Universal Analytics. Here’s how to avoid losing yours.
- Technology
Meet the Crew: Chris Bawden
The Devise Senior Designer on surrounding yourself with quality people, “Girl Dad” life, and taking ownership of your work.
- Culture
Don't Panic: Be Human and Google Will Follow
Google turned some dials and flipped some switches, causing some websites to vanish overnight. Don’t freak out — it's all about making the internet better.
- Technology
- Strategy
How We Got Here
The path to the advertising world is rarely a straight line. Here's how we all ended up in it.
- Culture
Meet the Crew: Daven Mathies
In this edition of Meet the Crew, get to know Senior Writer Daven Mathies.
- Culture
Uncovering the Truth of Your Site Visitors: Analytics and SEO
Monitoring traffic to your website isn’t just about counting how many customers are coming through the door.
- Technology
- Research
- Strategy
Work It: The Songs and Playlists Powering Our Workday
From lo-fi hip-hop to dark academia, here’s what Devise team members pipe into their ears to stay on task.
- Culture
- BTS
What 'Research First' Really Means
Put on your lab coats, it’s time to dive into our research methodology.
- Research
- Strategy
- Technology
- The Work
On Location: CRKT and Saddlemaker Ben Geisler
For working cowboys in search of a new saddle, there’s one name that floats to the top of the list: Ben Geisler. We caught up with the renowned saddlemaker to talk about his craft and the circuitous journey he took to get there.
- The Work
- BTS