CBUSA
Strength in Numbers
CBUSA found its humble beginnings within a small group of custom and independent builders. Their vision: pool the vibrancy and vitality of low-scale builders so that, collectively, they could punch with the weight of a much larger, national firm. Using only word-of-mouth advertising for almost 10 years, CBUSA was able to reach remarkably far and welcome many independent builders under its umbrella. But when it was ready to hit the next level, CBUSA approached us for help fortifying its brand and unifying its marketing efforts.
Services
Customer Journey Mapping
Data Architecture Design
Advertising (Online & Print)
Email Marketing
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
Strategy
We started with an in-depth research exercise to understand CBUSA, the independent builders it seeks to win over, and the competitive landscape as a whole. What we discovered was an arena in which branding and messaging was often cold and corporate. So we set out to upend the predictable formula while ensuring we retained credibility. CBUSA’s model relies on trust and buy-in that, for most, feels uncomfortable at best. To counter this, we developed strong creative that bred confidence and positioned CBUSA as an approachable ally of independent builders.
CBUSA
Strength in Numbers
Development
Animation was the perfect tool to tell CBUSA’s story as it can easily balance a serious message and a welcoming tone. Our copy-first approach allowed for the concept to take shape while the messaging underwent rounds of editing and refinement. We worked with a revered Portland-based animation shop to bring our vision to life. The end result is whimsical and fun, yet still conservative, professional, and polished.
Testimonial
“Devise is a first-class organization and if we had an award for our best partner, [these] guys would get it.”
Brian PavlickCOO - CBUSA