Joining Devise: A Return to What Matters and a Push Toward What’s Next
By: Travis Caldwell
July 22nd, 2025Nearly a decade ago, I worked alongside the Devise team (then Blue Collar) to help launch Every Man Jack’s subscription model. Even back then, I remember thinking, “This is the kind of team I want to build with.” Sharp strategy. Clean, impactful design. No ego — just thoughtful people doing great work.
Fast forward to now, and I’m proud to say that moment has come full circle: I’ve officially joined Devise as COO and Partner.
This isn’t just a new role. It’s a commitment to building something meaningful, lasting, and deeply values-aligned.
Why Devise?
I’ve spent the better part of my career scaling agencies, cleaning up and implementing operational models, and connecting people with a business they actually love. After years of working behind the scenes, I was ready for a new challenge, one where I could go all-in, help shape the vision, and build alongside a team I respect.
Devise stood out.
A team rooted in creativity and humility
A commitment to long-term client relationships, not just one-off wins
And a rare balance of design, strategy, performance, and people-first culture that’s hard to find — and even harder to replicate
Devise has always punched above its weight. Now we’re ready to step into our next era with purpose.
What We’re Building Together
This next chapter isn’t about blowing things up. It’s about building intentionally on the strong foundation already in place.
Team Growth
We’re scaling a small, tight-knit, high-performing team into something even more powerful. The goal isn’t growth for growth’s sake, but to bring on the right people at the right time, who can make an immediate impact and grow with us.
Expanded Service Offerings
We’re focused on building Devise into the premier agency of record in the Pacific Northwest. That means continuing to deliver full-spectrum brand experiences that are insightful, beautifully executed, and optimized to perform across every touchpoint.
Ideal Clients & Industries
We’re doubling down on partnerships with brands earning $100M–$200M in annual revenue — organizations ready to evolve and invest in what’s next. Our sweet spot includes:
Sports & Recreation
Tourism / Destination Marketing
CPG
Consumer Electronics
Proactive Partnerships
We’re not just here to execute, but to anticipate. To be the team that sees around corners, surfaces new ideas, and solves problems before they become problems.
We don’t just deliver assets. We solve problems before they become problems.
The Next 1–3 Years: What Success Looks Like
We're setting bold, clear goals and building the systems and culture to hit them:
A 30+ person team operating with focus, clarity, and autonomy
A client roster filled with bold, future-focused brands
A reputation for creative and operational excellence that travels well beyond the PNW
A workplace where great people do great work, and stay because they love it
Why Now?
The creative world is shifting faster than ever. Brands don’t just need fresh ideas; they need partners who can move fast and think deeply. The days of bloated agency networks and siloed teams are behind us. What’s next belongs to the nimble, the strategic, and the values-aligned.
That’s where Devise lives. And this is the perfect time to push forward.
An Invitation
If you're a brand looking for a long-term creative partner that can move as fast as you do, let’s talk.
If you're a strategist, designer, developer, or ops pro looking for a new kind of agency home, reach out.
Let’s build something great.